Functional Equivalences

Functional equivalence refers to the section or help that behavior p flummoxs in diametrical cultures. One mintnot assume that behaviors play the same(p) role or function crosswise cultures; therefore, assumptions made almost the function of behavior in a pagan multitude essential be verified. This concept extends to include the differences in peoples perceptions ab come out, and responses to, a grumpy product or activity according to their cultural features. The time value that is placed on products or tender activities can be culture sensitive and the exact intent that each serves across national and cultural boundaries should be well established in marketing research. To illustrate how perceptions of the sample cosmos may sidetrack across cultural patterns, we can number two unalike countries, the Netherlands and the fall in States, and compargon substantial differences in separate interpretations of products such as bicycles. Not that its unkn protest in opp osite countries, but the Netherlands is the awkward where al or so everybody bikes. nearly every mile of road is paralleled with its sustain bike lane. Bicycles ar extended the same respect as cars, even having their own designated traffic lights. In the Netherlands, the roads are narrow and put spaces are hard to come by and usually quite expensive.

Whereas in Holland, hundreds of miles of lush green farmlands and shoreline are accessible unaccompanied by bicycle, making it thus the most valuable sensory system of transportation among the Dutch, in the United States a bicycle can be said to serve merely as a recreational sport and seldom apply as an! evenly comfortable and reliable means to blend within highways. Consequently, in the Netherlands, competing products would consist of other similar modes of transportation, trance in the United States relevant means of recreation would be seen as different products that compete against bicycles. Another example that demonstrates how people dole out a different... If you want to get a full essay, lay it on our website: OrderCustomPaper.com

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