Apple’s Macintosh Computers: A Technology That Achieved Dominance Essay

1) Choose a applied science and assess the address of lateralisation that led to a leading technology standard employ the factors, battle milestones, and key phases of dominance from the article, Su arz, F. 2004. Battles for technological dominance an integrative manikin, Research Policy. Volume 33, Issue 2, pp. 271286.A technology that achieved dominance is apples Macintosh computers. According to Suarezs article (1)A technologybroadly defined as a set of pieces of knowledge, some of which are embodied in physical devices and equipmentbecomes controlling as the result of a complex process by which several competing alternatives and versions are de-selected until a favored technological hierarchy becomes evident. apples Macintosh and Microsofts Personal Computer, have been competing against each other for a number of years. However, Apple has distinguished itself from its competitors, and therefore achieved dominance. The factors contributing to a technologys dominance infl uence the outcome of the technology battle. These factors are split into two groups. The maiden group is the Firm-Level Factors, which consist of the firms Technological Superiority, Complementary Assets and Credibility, Installed Base, and strategic Maneuvering. (1). There are a number of companies that offer personal computers to consumers, with many another(prenominal) having similarities. To distinguish their computers from competing alternatives, Apple provides compatibility with their other products, such as the IPod and IPhone. Surprisingly, technological superiority does not always lead to dominance. (1) The differences between the technology and the competing alternatives must be great in order for it to dominate. In the case of Apples Macintosh, the unique I... ...ts. The fourth phase is the Decisive Battle, which means competitors develop a customer base. This is an important phase as customers decisions arse greatly affect the firm. The last phase is Post Dominance, which clearly shows the dominant technology has emerged in the market. This phase can last for a big period of time.1. Suarez, F. (n.d.). Battles for technological dominance an integrative framework..com. Retrieved November 10, 2013, from http//www.sciencedirect.com2. Martellaro, J. (n.d.). Surprise Apple Sells to the federal Government. The Mac Observer. Retrieved November 10, 2013, from http//www.macobserver.com/tmo/article/su3. Licensing Brief - Licensing Windows and Microsoft Office to Use with the Apple Mac. (n.d.). Microsoft Volume. Retrieved November 10, 2013, from http//www.microsoft.com/licensing/about-licensing/ apprise/apple-mac.aspx