Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) be twain maintain owned radio and television post respectively. some(prenominal) stations were being funded by government and have been run as separate entities. In May 2010, the government proclaimed the plans to conflate the twain broadcasters as one measure of astir(p) the tar of public goods and services. This was to be a horizontal consolidation since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This root entrust discuss, analyze and critique the manner the merger butt on was mean and implemented and will try to suggest alternatives wheresoever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & angstrom; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal forces. It was however the politicians that triggered the change initiative. Politicians from the opposition doubly rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006). Again, the offset of head-to-head stations in the mid 1990s airs a challenge to MBC as these came into the market with attractive advanced(a) bearings of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company withal posed a competitive challenge to TVM considering its experience and heights engineering science. Internally, the technology of MBC was outdated and could non compete swell with the demands of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to bring out live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated t echnology did not all prevent innovative me! thods of work but also must...If you necessitate to get a full essay, order it on our website: OrderCustomPaper.com

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